JTBDJan 8, 2026
Jobs To Be Done
Every output names a buyer and the struggling moment they are in — so ideas land with someone specific, not a generic audience.
What it is
Jobs To Be Done frames work around progress, not personas. A job is the shift someone is trying to make: from stuck to clear, from vague to actionable. Outputs are written for a named buyer at a named moment of struggle — not a demographic label.
Where it shows up
When you answer story questions in Mycrowave, the system files your answers against the job in play. Pitch decks name the buyer and the moment. Strategy docs open with the struggle, not a market size slide. The job stays visible in every deliverable without you managing a framework.
